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AGRICULTURE MARKETING

INTRODUCTION:

 The main objective of the Marketing Department is to regulate the sale and purchase of Agricultural Produce and to establish common places where the buyers and sellers can directly meet and transact business. The Department protects the producer-sellers from the exploitation of middlemen, through the regulatory machinery by arranging common platforms with facilities for storage and correct weighment. The Department also ensures prompt payment of the value of the product to the sellers curbing unauthorized deductions and illegal collection by the traders.

The District Marketing Office, Wanaparthy is the Government Representative in the District and reviews the Marketing Activities in the District.

Objectives of the Market Act:

  • Declaration of the notified area notified market areas or market areas to regulate the trade and to ensure fair transactions in agricultural and allied commodities.
  • Regulation of trade only in the market yards.
  • The Constitution of the Market Committee is fully represented by the growers, traders, local authorities, and government representatives to supervise the working of regulated Markets.
  • Rationalization of market charges and prohibition of collection of excess charges.
  • Regulation of Market practices.
  • Licensing of market functionaries.
  • Arrangements of conciliation of a dispute regarding Quality, Weighment, deductions, etc.,
  • Arrangements for sale by Tender/Open Auction.
  • Direct Sales are encouraged through a commission agency system is prevailed.
  • Arrangements for dissemination and display of market information.
  • Violation of the provisions of the Act is punishable by imprisonment and a fine.

There are (4) Agriculture Market Committees in Wanaparthy District to enforce the provisions of the Market Act. The market committees are providing infrastructure and other facilities like Office Buildings, Weighing Sheds, Open Platforms, Covered Platforms, Internal Roads, Godowns, Rythu Rest House, Electrification, Soil Testing Labs, Water Troughs, and Compound Walls besides providing Drinking water facilities for Farmer users and animals. The above Amenities have been provided with the funds of Market Committees.

The Following Market committees are having sites:

S.No

Name of the AMC

 Name of the Yard

Total Land in Acres

Major Commodities

1

Wanaparthy Town

Wanaparthy Town

6.16

(New Market Yard at Chityal 43.38)

Groundnut, Paddy, Maize

2

Wanaparthy Road

Wanaparthy Road

169.10

Groundnut, Paddy

3

Atmakur

Atmakur

10.00

Caster seed, Redgram, Groundnut

4

Pebbair

Pebbair

15.28

Groundnut

MARKET FEE COLLECTION:

Market Committees are collecting Rs. 1% Advolerum as Market Fee on the Agricultural Produce sold, in the notified Market from the purchasers only for the purpose to meet the expenses on developmental activities, and the services rendered by the staff of Agril. Market Committees. All the handing Charges and Commission charges are born by the sellers.

Market Fee Target and Collection for the last (4) years are as follows:

Rs. in Crores

Sl. No

Name of the AMC

2019-20

2020-21

2021-22

2022-23

(upto September 2022 )

Target

Collection

Target

Collection

Target

Collection

Target

Collection

1

Wanaparthy Town

1.80

1.50

1.80

2.96

1.73

1.95

1.81

1.80

2

Wanaparthy Road

0.68

0.42

0.68

1.25

0.70

1.51

0.91

1.09

3

Atmakur

0.26

0.31

0.29

0.38

0.38

0.47

0.39

0.09

4

Pebbair

0.92

0.56

1.01

0.84

0.60

1.09

0.99

0.13

TOTAL

3.66

2.79

3.78

5.43

3.41

5.02

4.10

3.11

During the year 2022-23 Market fee revised Target for a tune of Rs. 4.10 crores given by the Marketing Department. The agriculture Market Committees of the District have achieved progress on Market Fee Collection @ Rs. 3 Crores 11 Lakhs (up to Sep- 22, with Govt. Agencies) for the year 2021-22 as shown above.

GODOWNS:

There are 9 godowns are constructed in the (4) market yards of Wanaparthy District and their capacity is 8600 MTs. Another (12) Godowns constructed in the Market yards with a capacity is 55000 MTs constructed at Mandal level NABARD Scheme.

NABARD Godown details:

Sl.No.

Name of the AMC

Name of the Mandal

Capacity in MTs.

Amount in Lakhs

1.

Wanaparthy Town

Wanaparthy Mandal

(Chityala Village in Market yard)

10000

600.00

Peddamandadi Mandal

(Veltoor Village)

5000

300.00

Khilla Ghanpur Mandal

(Shapur Village)

5000

300.00

2

Wanaparthy Road

Madanapuram Mandal

(in Market yard)

10000

300.00

Kothakota Mandal

5000

300.00

Musapet Mandal

(Chakrapuram Vilalge)

2500

150.00

3

Atmakur

Atmkur Mandal (in Market yard)

5000

300.00

Narva Mandal

(Pedda kadmur village)

2500

150.00

4

Pebbair

Pebbair Mandal (in Market yard)

10000

600.00

TOTAL

55000

3000.00

Both NABARD and Non-NABARD Godown details:

Sl.

No

Name of the AMC

Non-Nabard Godowns

Nabard Godowns

Total

(Non-Nabard & Nabard Godowns)

Total No. of Godowns

Total Capacity

Total No. of Godowns

Total Capacity

Total No. of Godowns

Total Capacity

1

Wanaparthy Town

3

2200

4

20000

7

22200

2

Wanaparthy Road

2

1600

4

17500

6

19100

3

Atmakur

3

3200

2

7500

5

10700

4

Pebbair

2

1600

2

10000

4

11600

TOTAL

10

8600

12

55000

22

63600

RYTHU BANDU PATHAKAM:

Rythu Bandhu Pathakam has been introduced in the Agril. Market Committees to provide finance to the farmers against pledge of their produce.  There is no budgetary restriction for giving advances under Rythu Bandhu Pathakam. The Advances are limited to 75 % of the value of goods pledged subject to a ceiling of Rs.2,00,000/- per farmer.

  1. Every farmer shall be eligible for the pledge loan subject to maximum of Rs. 2.00 Lakhs or 75% of the value of the pledged stock whichever is less without Mortgage of Land.
  2. Renewal period of Rythu Bandhu Card is extended from (3) years to (5) years.
  3. The following interest shall be levied on the loans taken under Rythu Bandhu Pathakam.
  4. Up to 180 days – no interest will be charged.
  5. From 180 days to 270 days – 12% interest will be charged.
  6. After 270 days the Market Committee shall have the right to dispose off the produce and recover the loan from the sale proceeds.

RYTHU BHEEMA PATHAKAM:

It will be implemented by all the Agricultural Market Committees. Farmers who bring their produce to the Market Yards and also farmers who come to the Market Yards with their produce, will be provided with Insurance coverage for accidental death, permanent disability and also partial disability.  This scheme will also cover Licensed Hamalies, Weighmen and Cartmen who are working in the Market Yards.

The Insurance coverage would be as follows:

  • In case of accidental death in the course of farming :     1.00 lakh
  • In case of permanent disability                                      :     75,000/-
  • Partial disability             :     25,000/-

Official Contact numbers and Mail Ids of the Department/ officer:

Sl. No

Office Address

Contact Number

Mail Id

1

District Marketing officer

C/o. Agril. Market Committee, Wanaparthy Town

New Market yard Chityala

7330733615

dmowanaparthy@gmail.com

2

Secretary

Agril. Market Committee, Wanaparthy Town

New Market yard Chityala

7330733292

secretarywnpt@gmai.com

3

Secretary

Agril. Market Committee, Wanaparthy Road

7330733278

amcwnproad@gmail.com

4

Asst. Secretary

Agril. Market Committee, Atmakur

7330733290

amcatmakur@gmail.com

5

Asst. Secretary

Agril. Market Committee,

Pebbair

9885899781

amcpbr@gmail.com

The Name, Designation and cell Nos. of the Staff of the Department:

Sl. No

Name of the AMC

Name of the Employee

Designation

Cell No.

1

Wanaparthy Town

Sri. G. Laxmaiah

Secretary Gr-II

7330733292

2

Sri. Akheel Ahmed

Supervisor

9573440040

3

Smt. K. Nirmala

Grader

9642884108

4

Sri. D. Ramulu

J.M.S

9441484325

1

Wanaparthy Road

Sri. G. Bhaskar

Secretary Gr-I

7330733278

2

Sri. Chandra Shekar

Supervisor

7330733279

3

Smt. Niranjanamma

J.M.S

9705262959

1

Atmakur

Sri. T. Narasimhulu

Asst. Secretary (FAC)

7330733290

1

Pebbair

Sri. U. Yella Swamy

Asst. Secretary (FAC)

9885899781

2

Sri. Y. Savaranna

Attender

9948154998

3

Sri. Narasihmulu

Watchman

 

AGMARKNET PORTAL:

The Directorate of Marketing and Inspection have been provided Computers to all the Agriculture Market Committees in Wanaparthy District and connected with “AGMARKNET” for the purpose of sending information of daily arrivals and prices of Agriculture Commodities arrived into the Market Yards and outside market Wholesale prices in Non-Functional Markets through Internet.

NATIONAL AGRICULTURAL MARKET (e-NAM):

There are 4 Agriculture Market Committees out of which 3 AMCs are under National Agricultural Market (e-NAM) in Wanaparthy District.

The details of e-NAM Market committees as under below:

  1. Wanaparthy Town
  2. Wanaparthy Road (Madanapuram)
  3. Atmakur